{"created":"2023-05-15T10:34:34.865229+00:00","id":125,"links":{},"metadata":{"_buckets":{"deposit":"a66dfb56-fccd-4113-8666-577abb23bf3a"},"_deposit":{"created_by":11,"id":"125","owners":[11],"pid":{"revision_id":0,"type":"depid","value":"125"},"status":"published"},"_oai":{"id":"oai:kyukyo.repo.nii.ac.jp:00000125","sets":["6:31"]},"author_link":["409","408"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-09-30","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"1","bibliographicPageEnd":"40","bibliographicPageStart":"25","bibliographicVolumeNumber":"2","bibliographic_titles":[{"bibliographic_title":"九州共立大学研究紀要"},{"bibliographic_title":"Study journal of Kyushu Kyoritsu University","bibliographic_titleLang":"en"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Increasingly products developed to meet consumer unmet needs are readily eliminated from high\nturnover retail assortment as ‘dead items’ before they have a chance to establish a presence. This paper\nproposes an approach to new product concept development allowing for high turnover assortment. A\nmultiple-case study was conducted, dealing with Japanese bottled-tea product development projects\nfrom the 1980’s to the early 2000’s, by which time retailers had adopted high turnover assortment\nmanagement. The study results show that development of a product concept by understanding potential\nconsumer reaction to a product in the retail environment is a critical factor in getting purchase\ntrials and the repeats and increasing the shelf life in such assortment. This implies that, in order to\ndeliver a product that can obtain an increase in the product’s shelf life in a high turnover assortment\nenvironment, makers need to consider two distinct kinds of consumer needs: ‘Consumer Shopping\nOriginated Needs’ (consumer needs originating from a shopping context) and ‘Consumer Life Originated\nNeeds’ (consumer needs originating from their day-to-day lives) and to develop a new product concept\nbased on them.","subitem_description_type":"Abstract"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"九州共立大学"}]},"item_10002_relation_12":{"attribute_name":"論文ID（NAID）","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"40019044182","subitem_relation_type_select":"NAID"}}]},"item_10002_source_id_11":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA12533413","subitem_source_identifier_type":"NCID"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"21860483","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"磯野, 誠"},{"creatorName":"イソノ, マコト","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{"nameIdentifier":"408","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"ISONO, Makoto","creatorNameLang":"en"}],"nameIdentifiers":[{"nameIdentifier":"409","nameIdentifierScheme":"WEKO"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-08-10"}],"displaytype":"detail","filename":"kiyo2-1-3.pdf","filesize":[{"value":"1.5 MB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"kiyo2-1-3","url":"https://kyukyo.repo.nii.ac.jp/record/125/files/kiyo2-1-3.pdf"},"version_id":"f42b88a0-661d-49f8-8e91-e5a55107c956"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"Retail","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Assortment","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"NPD","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Product Concept Development","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Consumer Shopping Originated Needs","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"「購買起点ニーズ」を仮定する新製品コンセプト開発--サントリー「伊右衛門」開発にみる小売品揃え環境への対応","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"「購買起点ニーズ」を仮定する新製品コンセプト開発--サントリー「伊右衛門」開発にみる小売品揃え環境への対応"},{"subitem_title":"New product concept development based on 'Consumer Shopping Originated Needs': study from the Suntory's response to retail's high turnover assortment management","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"11","path":["31"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-08-10"},"publish_date":"2016-08-10","publish_status":"0","recid":"125","relation_version_is_last":true,"title":["「購買起点ニーズ」を仮定する新製品コンセプト開発--サントリー「伊右衛門」開発にみる小売品揃え環境への対応"],"weko_creator_id":"11","weko_shared_id":-1},"updated":"2023-05-15T13:14:57.936456+00:00"}