@article{oai:kyukyo.repo.nii.ac.jp:00000086,
 author = {長野, 史尚 and NAGANO, Fumihisa},
 issue = {1},
 journal = {九州共立大学研究紀要, Study journal of Kyushu Kyoritsu University},
 month = {Sep},
 note = {The purpose of this research is to consider sports marketing systematically and notionally which
has not given a clear definition yet.And hereafter it is necessary for us to establish “customer satisfaction
type business model” for the further development of sports business.Sports marketing has a strong aspect
of social marketing.In the process of service management in sports, the establishment of organizational
culture is called for strongly. And for it we have to consider ethical, public and social aspects with highprincipled
idea for sports and true customer orientation.},
 pages = {11--19},
 title = {スポーツ・ビジネスにおけるマーケティングに関する一考察},
 volume = {3},
 year = {2012},
 yomi = {ナガノ, フミヒサ}
}